The Emergence of Mass Broadband Market
Different technologies were developed to easily connect online; via broadband or dial up, via wireline or wireless. Broadband, as long as there is signal available, is an always on internet connection that has higher bandwidth speed connection with atleast 128 kb/s.
For the past years up until the present, there has been a continuous rapid growth of broadband penetration in the mass market. With the higher bandwidth speed at practical prices, several countries prioritized the rollout of broadband services especially on major high-economic growing countries like South, South East Asia, Russia, India and more.
As broadband services are being rolled out, the interlinking of networks between countries helps the providers to offer the broadband packages in smaller prices. That is, making it more affordable to wider market or the mass market.
Offering broadband packages in combined wireless and wireline also influences the expansion of broadband fame. Numerous providers are offering the telecom companies packages like wireless broadband with free or discounted phone lines. Broadband can provide a higher speed connection in lower prices unlike some cable internet lines. With both offered wireless and wireline connections, telecom companies can widely reach different areas and offer comprehensive services like using wireless on urban areas and wireline on rural places or long distance places.
Continuous leverage of broadband technologies such as development of WiFi and WiMax, or increasing the bandwidths from 3G to HSDPA or 4G and more accelerates the quick rise on broadband sales and popularity. With the advanced technologies being build up from time to time, prices became cheaper and time consumption of setting up the internet connection is lesser. There has been continuous greater access and fast wireless connection at lower prices.
Offering the broadband services to multi-vendors also helps the sudden success of massive broadband connection, plus offering the plans in multi-technology packages like TV with broadband or phone lines with WiFi access.
The improvement of broadband technologies and transformation of business networks allow the providers to grant last mile internet access at lower tariffs or taxes. In this way, providers can offer packages in lower prices and better quality of services reaching more markets as well as multiple investors; the better the technology at lower prices, the more vendors to subscribe and the wider massive market to reach from one country to another.