What Every Small Business Website Needs
The purpose of having a website is for your customers to have easier access to your products and services and for you to be able to extend your reach, cater to a diverse set of your customer base, and ultimately, grow your business.
How you structure and lay out your site elements will have a great impact on the conversion rate of your site. Following are tips to help you have a business website that can effectively convert visitors to loyal customers:
1. A clear branding. Your visitor should immediately know what your site is all about and what it is you offer. This means that your logo should reflect what it is you do.
Also, displaying some of your products and services on your homepage will tell visitors that “they have landed on the right site”. This will attract and engage visitors immediately.
2. A simple website address. Again, your domain should represent your brand. It should be easy to remember and easy to type in a web browser. Choose a .com domain as most users think that this is the default extension of every website.
3. A sitemap. This is a summary of all your site’s posts and pages. A sitemap will help visitors navigate through your site so that they can easily find the information they came for.
4. An easy-to-find contact info. If you want your visitors to contact you, make it easy for them to get in touch with you. Lay out your contact details clearly on a page. Make sure that you provide them more than one means of reaching you – provide an email address, a phone number and a business postal address (if you have one).
Also, include your “Contact Us” page in your site’s main navigation menu. Visitors are used to finding the contact page in the upper right-hand of your home page, place it there.
5. Ask testimonials from your customers. Honest reviews from real people will add value to your online business. This will help your potential customers trust you.
6. A compelling call-to-action. That’s what call-to-actions are for – compel. Tell your visitors what you want them to do: call you for a free quote, opt-in for free ebooks or add products to their carts.
Make your call-to-action catchy by choosing a color that stands out.
7. Know how to promote your site. As an online business owner, at the very least, you should be able to know how to promote your products and services using basic SEO. Utilize social media and other networking sites so that more people can stumble on your website.
8. Always have fresh, quality content. If you want first-time visitors to visit your site again, provide them quality information. Returning visits mean repeat business.
9. Choose a reliable hosting company. Make sure that your website is hosted in a secure platform and that it is always accessible 99.99% of the time. If your site is down because of hosting issues, you will lose visitors. Yes, they won’t wait for your site to go back up. They’ll browse over the web and probably land on your competitor’s site.
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