Optimizing Your Wordpress Post

Although quality web content is good, SEO-optimized quality content is better.  With fully-optimized quality contents, your website pages can be easily picked up by search engines, get displayed on top pages of search results, and thus get clicked by searching visitors.

Wordpress, an easy-to-manage Content Management System (CMS) used for building personal blogs, company and organization websites, as well as online shopping stores, has an SEO optimization feature (through plugins such as the “All in One SEO Pack” plugin). To be able to fully maximize this feature, you’ll need to come up with optimized Meta-title, Meta-description, and Meta-keywords.

Following is a guide to help you fully optimize your Wordpress post:

Start with on-page optimization

Make sure that your post is keyword-rich.  For instance, if you have “selling gold” as your main keyword, insert it in your article at least 3 times – one in the first paragraph, at least once in the middle, and another one in the last paragraph.  

Also, it is recommended that you include keyword variation in your article. Again, if you have “selling gold” as your main keyword, you can use “sell gold” and “gold selling” as variations.

Include keywords on your Post Title and SEO Title

Note that the Post Title and the SEO Title (also known as Meta-title or Title Tags) are two different things. Post Title is the title that you give your article – you write it on the top bar of your Wordpress post. SEO Title, on the other hand, is the one tracked by search engines and gets displayed on search results – the one you write on the title field of your “All in One SEO Pack plugin”

Google displays up to 60 characters of Meta-title on the result pages so come up with something that has click-through power. Here is a good example of a well-optimized Meta-title: “How to Sell Gold | Guide to Selling Gold, Tips, and Advice | Sell Your Gold Online”. 

Spend an extra 5 minutes to come up with a Meta-description

The Meta-description is the array of texts displayed on the search results just below the Meta-title. Write a 160-character Meta-description. Be descriptive so that searchers can see a bit of an overview of your article. Also, search engines use this to check the relevancy of your article or page to the search query entered by users so make sure that your main keyword is included here.

Organize your Meta-keywords

The keywords that you put on the keyword field of your “All in One SEO Pack” should at least appear once or twice on your article. Search engines use these keywords to determine what your article is all about. Avoid repetition of keywords, use keyword variations instead. Example:
“selling gold online, gold selling in the internet, where to sell gold online”

Edit your Post Permalink

The permalink is the website URL of your post. By default, Wordpress will copy the Post Title of your article and concatenate it with the main URL. So if you have an article post entitled “A Guide on How to Sell Your Gold Coins Online”, your permalink will be http://goldcoinsonline.com/a-guide-on-how-to-sell-your-gold-coins-online.html

You can have the permalink optimized. Remove “stop words” such as “a”, “an”, “the”, “to”, “your” as these words are skipped by search engines on purpose. So your permalink should now be: http://goldcoinsonline.com/guide-how-sell-gold-coins-online.html

Aside from optimizing your Wordpress post with keyword-rich content, you should also do internal linking. Link your new post to at least two of your old articles. This technique will allow search engines to crawl more than one page of your website. Interlinking or internal linking will also improve the overall page rank of your website.

Article By: Wasim Ismail

Wasim’s a project manager at Alrayes Web Solutions along with an online SEO consultant & blogger for business at wasimismail.com, specialising in online business.


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