The Bing Sitemap Plugin For Webmasters And SEOs
No SEO campaign is complete without XML sitemaps. Sitemaps are the
easiest way for webmasters to inform search engines about the URLs of
their sites that are available for crawling. A Sitemap is an XML file
that lists URLs for a site along with additional metadata about each
URL (when it was last updated, how often it usually changes, and how
important it is, relative to other URLs in the site) so that search
engines can more intelligently crawl the site.
The SEO procedure comprises of ensuring that:
1) The site is crawled by the search
engines regularly and accurately
2) It is getting indexed correctly
3) It is getting increasing search
presence over a period of time and,
4) Last but not the least the regular
monitoring to keep a check that all these activities are being executed
smoothly and there is no unforeseen hurdle to it.
To ensure that the site is crawled, XML sitemaps have to be generated
for which there are many plug-ins and softwares available. XML sitemaps
are widely adopted and supported by Google, Yahoo!, and Microsoft.
As XML Sitemaps are so important, Bing has made it very easy for
webmasters to generate them and publish them for the use of all search
engines by offering a beta program for the Bing Sitemap Plugin, an open
source server-side technology that takes care of generating XML
Sitemaps compliant with sitemaps.org
for websites running on IIS as well as Apache.
The Bing Sitemap Plugin generates two types of Sitemaps:
1. A comprehensive Sitemap of all URLs seen in server traffic
2. A Sitemap dedicated to store URLs that have changed recently
You can download the plugin and find more information about the Bing
Sitemap Plugin on Bing Webmaster help center.
The XML Sitemaps generated by the Bing Sitemap Plugin (Beta) adhere to
Sitemap protocol and can be used
by all search engines that support the protocol, not just Bing.
The Bing Sitemap Plugin can be configured to operate in the following
site and server scenarios:
1. Single site, single server
2. Single site, multiple servers
3. Multiple sites on a single server
4. Multiple sites on multiple servers
When operating across multiple servers, the Bing Sitemap Plugin has a
merge process to generate a unified Sitemap, which in turn can be
distributed across all servers.
Bing seems to be very serious about search. Last year Bing upgraded
their Webmaster Tools and now by offering this Plug-in for XML sitemaps
it surely is at least ensuring that the SEO industry will start
focusing on Bing Webmaster Tools too, along with Google Webmaster Tools.