Sizing Up the Email Template
As a website owner, you have probably received email templates numerous times. Sometimes you may respond, sometimes you can tell right away that it is a template and people are just trying to spam you. Some email templates, however sent without personalization, may still offer something that you are in need for. Whatever the case, lets take a look at the actions behind the scenes of a well written and formulated email template.
The Makings of an Email Template
Email templates are crafted in a way so that the company that is sending it can relay a message to you, but make it as personable as possible so that it doesn't seem like an email template – at least the good ones are. Your simple email template calls for a general message, in which the person that is sending it (or the robot for that matter) can plug in information in different areas. They will usually try to plug in your name, your web site, and one other thing that relates to the message that will make it seem personable.
That being said lets take a look at what is happening behind the scenes when a person sends you a template email:
1) The people that are sending the email and the people that are providing the service that the email offers are not one in the same. That is if there is even a person doing the sending at all. Programs like SendBlaster that can automatically send emails to numerous addresses at the same time may be doing all of the work.
2) The person sending the email is probably at your web site for the first time, and has never read one piece of content on your web site. They have probably documented your web site into some sort of software that keeps track of online relationships.
3) The person who is dealing with the responses really does not matter what you say back to them, as long as they are converting on a decent percent, which depending on the quality of the template email, is about 7-13%. Email templates always convert, no matter how you slice it. Hate mails back to them just provide a source of entertainment.
4) The reason behind the whole email is that what they are offering for you and your website will always benefit them more financially than it will for you.
5) The initial first email, which is the template, is usually the only thing that is automated. Since it takes considerably less people to deal with the responses, you will probably be dealing with someone that isn't the person that sent you the first email.
Template emails have their uses, and not all of them are bad. A lot of marketing companies use this type of tactic, and some of them actually have a lot to offer like quality link building. Unfortunately, for every one good company that is just trying to provide an honest service through their email marketing campaign, there are 10 companies that send useless, and spam-like emails to your inbox. The best you could do is just simply repy and see what they are up to – couldn't hurt could it?
This article was written by Philip Rudy. Philip helps run and maintain ContentCusotms.com – a company with highly trained and established in-house writers that provide the most bang for your buck in web content creation.